Challenge

Increase the sales of a specific truck immediately.

Solution

With the Super Bowl only a few months out, we worked with Freightliner to develop the Cascadia Super Bowl Blitz, which rewarded those who sold the most Cascadias (based on market size) with an all–expense paid trip to the Super Bowl.

Kinetic launched the program by sending each dealer a launch kit complete with custom cooler, custom football and program brochure. Sales professionals were directed to a web site to learn about the program, enroll, track their individual sales and see how they were doing in the competition.

Results

Contact us to learn more about how this solution performed for our client and how we can help you achieve similar results with your dealers.