Challenge

Get the word out to drivers and create a buzz about a new truck that would redefine the industry.

Solution

Our team developed and executed the Grille to Grille Challenge, where we took the newly developed Freightliner Cascadia on the road with a similarly spec’d International ProStar. We toured truck stops across the country and allowed drivers to “take the Grille to Grille Challenge.” The manufacturer sponsor was not disclosed to encourage unbiased feedback. While there, we captured over 600 hours of video and used it for dealer training and customer marketing.

Results

Contact us to learn more about how this solution performed for our client and how we can help you achieve similar results with your dealers.